Not resting on its laurels after bagging the prestigious Dubai Service Excellence Scheme Award for Best Customer Service, Dockers ups the ante further with its snazzy uber-cool new store reopened at Deira City Centre, Dubai. The bigger, better and flamboyant brand new store is now shifted to the second level, west court, shop no. 250.

Al Madani Group (AMG), sole distributors of Levi’s and Dockers in the UAE, also unveiled the latest Fall Winter collection of Dockers.

Dockers pioneered an entirely new apparel with the introduction of Khaki trousers as an alternative to denim more than two decades ago. Within a few years, Dockers became the alternative to a more formal way of dress, gradually finding its way in to the office workplace as a more comfortable substitute to the suit. From its origination in 1986, Dockers revolutionized the industry with a range of highly wearable clothes for a versatile, on-the-go lifestyle which it made its own. Its popularity was instant.

The Dockers Fall Winter 2011 collection is built on the honour and integrity of men who have built their own lives in commitment, conviction and purpose. Dockers has created a Khaki pant portfolio loaded with conviction and finished with character. These are Khaki pants that are unequivocally masculine and separate the men from the boys. Khakis built with perfection and built to last. These are fits that stand tall and speak clearly to the modern male consumer.

The collection comes in three main deliveries. The Dockers Khaki pant portfolio is leaner and meaner than ever before this season. The Dockers Alpha Khaki is where jeans end and Khakis begin. Dominant and essentially masculine, it is Khakis at the top of their league. Dockers non-Khaki pant category has also been updated, offering a blink-of-an-eye mass appeal to a variety of its smarter combinations.

Mohammed Al Madani, CEO & Chairman of Al Madani Group, Sole distributors of Levi’s® and Dockers® products in the UAE announced the launch of the Fall Winter 2011 collection. The new collection is now available in Dockers® stores in Deira City Centre & Dubai Mall.

“Opening of the brand new Dockers® store at Diera City Centre is really exciting for us. Al Madani Group expects that this excitement will surely flow over to our customers. They will enjoy more discovering the great new line-up from Dockers at the new store. We are not stopping here though. Our next Dockers store will soon open in the Mall of Emirates,” gushes Mohammed Al Madani.

So the excitement seems all set to continue for a long time for Dockers fans.
 

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